Social Media Algorithms – Part 2: How to Increase Social Media Post Reach
Social media algorithms are all-powerful, computer-generated recommendations that work in the background to determine who and how many people get to enjoy your content. So, you need to make algorithms...
View ArticleWas Your Instagram or Facebook Ad Rejected? Learn What to Do
Facebook ads, especially instant experience ads, pump up your visibility and get more traffic to your website. But creating effective Facebook or Instagram ads can take a lot of time and resources —...
View ArticleTikTok as a Search Engine: How to Use It to Your Advantage
If you only optimize content for search engines like Google, you risk missing a whole generation of social media users. Younger people, especially Gen Zs, increasingly use TikTok to discover content....
View ArticleHow to Create Videos for Mobile & Why It’s Crucial
If you’re still retrofitting your website videos for mobile marketing campaigns, your content will struggle for engagement on social media feeds, where you face fierce competition for visibility....
View ArticleWhy Go Live + 10 Live Stream Ideas to Engage Your Audience
According to Vimeo, the number of live streaming users will reach 90 million by 2024. It's not surprising, given that YouTube and other video streaming sites are among the most popular on the web. So,...
View ArticleWhy & How to Target a Competitor’s Audience on Facebook
If you're building a Facebook fan base from the bottom up, it may not be easy to know where to start. Therefore, it makes sense to learn how to target a competitor's audience on Facebook. But if you...
View ArticleHow to Optimize Your LinkedIn Profile
Professionals are now using LinkedIn to generate new business and find talent because it’s one of the most effective online networking and recruitment tools. But if it isn’t helping you make...
View ArticleMarketing on TikTok: A Helpful Guide for Beginners
Since being launched in 2016 by Chinese company ByteDance, TikTok has become the fastest-growing social media app to date. Any experienced marketer can tell you there is huge potential to reach your...
View ArticleThe Instagram Threads App: Everything You Should Know
If you’ve been paying attention to social media news, you’ve at least heard about the Instagram Threads app. Meta introduced this new platform on July 5, reaching 100 million users in less than a week!...
View ArticleWhat Is Microblogging & Why Should You Do It?
Microblogging has become an increasingly popular tactic, and it’s one worth capitalizing on. If you’re asking yourself, “What is microblogging?” it’s time to find out. More importantly, it’s time to...
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